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We Are Working For 40 Year's
ABOUT US
Who We Are
People’s Action for Development (PAD) is a grassroots, community-based non-profit organization serving the coastal regions of Tamil Nadu, India. Established on August 19, 1985, PAD was founded in response to the tragic incidents of the Sivakasi fire accident in 1985, which claimed the lives of 54 child labourers. This heartbreaking event galvanized a group of citizens and activists to address the exploitation of children in hazardous work and to champion their right to education.
Over the years, PAD’s mission has evolved into a vibrant, community-driven movement dedicated to social justice, gender equality, and sustainable development.
Today, PAD leads initiatives across several key areas: child protection, adolescent empowerment, gender justice, digital and financial literacy, environmental conservation, and disaster risk reduction. The organization primarily partners with vulnerable and marginalized communities in the disaster-prone coastal districts of Ramanathapuram and Thoothukudi—areas increasingly affected by cyclones, sea-level rise, and environmental degradation. These threats particularly impact women, children, and low-income families, making PAD’s integrated and community-focused approach more important than ever.

Empowering Communities, Transforming Futures
OUR APPROACH
At the heart of PAD’s work is a firm belief: lasting change emerges from within communities themselves. Guided by the principles of participation, inclusion, and empowerment, PAD supports the creation of local institutions—such as Child Protection Committees, adolescent clubs, youth clubs, and women’s collectives—that identify issues, design solutions, and hold systems and duty bearers accountable. PAD also works closely with schools, Panchayats (local governance bodies), and government departments to ensure that rights and entitlements reach those who need them most.
Our Mission
PAD is committed to creating safe, supportive, and inclusive environments for children and youth by promoting education, empowerment, equal opportunities, and ecological sustainability. We work alongside communities to address barriers, protect natural resources, advocate for rights, and ensure that every child and young person can thrive in harmony with their environment.
Our Vision
PAD envisions a world where all children and youth are safe, empowered, and valued, with equal opportunities to thrive.
Our Values
At PAD, our work is guided by the values of inclusivity, empowerment, and integrity. We are committed to fostering resilience and sustainability by working collaboratively with communities while respecting their dignity, culture, and rights. Our approach ensures transparency and accountability as we strive to create a just and equitable society where every child and youth can thrive in harmony with their environment.
OUR TEAM
Passionate People, Shared Purpose

Rajendraprasad Nallathambi
Co-Founder/ Executive Director

Panneerselvam Murugesapandian
Finance Manager

Guruveswari Murugan
Program manager

Jothi Sankar
Field Coordinator

Rameshwari Thandayutham
Field Coordinator

Rancilin Prasanna
Field Coordinator

Vanitha Lakshmanan
Support Staff

Lucialjoy Rajendraprasad
Founder

Pounraj Vellaiyan
Programme Coordinator

Powlinmery Anthonypackiam
Counsellor

Rajeshwari Patchaiperumal
Field Coordinator

Jansirani Rayappan
Field Coordinator

Periyasamy Ponnaiya
Field Coordinator

Rakku Backiaraj
Support Staff

Mannarmannan Masanam
Programme Director

Beemaraj Subbaiah
GIS Tehnician/ Accountant

Nathiya Muthuramalingam
Field Coordinator

Nagarathinam Ramamoorthy
Field Coordinator

Ranjitha Ponnusamy
Field Coordinator

Shanthi Panneerselvam
Office Assistant

Nirmalsuguna Jeyapaul
M&E Officer/ Project Associate

Ramki Shanmugaraj
Field and liaison officer

Amirtham Frances
Field Coordinator

Annaththai Peter
Field Coordinator

